"It is an anomaly that information, the one thing most necessary to our survival as choosers of our own way, should be a commodity subject to the same merchandising rules as chewing gum."

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The key is to let computers do what they are good at, which is trawling these massive data sets for something that is mathematically odd. And that makes it easier for humans to do what they are good at - explaining those anomalies.

— Daniel Bruhl