"To be quite honest, numbers don't tell you everything because audience reactions differ. Some of the biggest films at the box office are not necessarily films that everyone has loved, they just opened to a good response."

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The positive thing is that today we can realize that a Mexican film it is positioned in the top 5 of the box office during more than one month and that Mexicans are taking into consideration that Mexican films can be enjoyed with the family, instead of going to see Transformers and that our films looks like something that are necessary to support.

— Alfonso Herrera