"The key thing in management is goal setting. In medicine, goal-based approach is particularly important. Management should be aimed at minimizing health damage and, with a high degree of correlation, at reducing mortality"

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A question that often comes up at times of strategic transformation is, should you pursue a highly focused approach, betting everything on one strategic goal, or should you hedge? ... Mark Twain hit it on the head when he said, Put all of your eggs in one basket and WATCH THAT BASKET.

— Andy Grove