"My films are of paramount importance to me, the same as my family. That's not going to change. This is a balance I have to strike throughout my life."

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Dishonesty is all about the small acts we can take and then think, 'No, this not real cheating.' So if you think that the main mechanism is rationalization, then what you come up with, and that's what we find, is that we're basically trying to balance feeling good about ourselves.

— Dan Ariely