"I'm tryin' to build myself bigger than just Ace Hood, I'm tryin' to build myself as a bigger brand - open up clothing lines, colognes."

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Here's the point - and Jonah Goldberg reminds us of this. He wrote a blog post that was titled "The MacGuffinization of American Politics." Do you know what a MacGuffin is? "'In a movie or book, 'The MacGuffin' is the thing the hero wants,' Ace writes." So in the Maltese Falcon, for example, the hero wants the Maltese Falcon, but there's always somebody trying to stop the hero from getting what he wants.

— Rush Limbaugh