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— Adam Levine"I absolutely loathe the idea of doing a fragrance simply as a moneymaker. Personal brand to make money? Vomit."
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If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
— Max Levchin
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When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
— Simon Mainwaring
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