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The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.
— Jeffrey Gitomer
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Since our online libraries are so extensive, we think we can make all the right decisions about our personal health and well-being by pushing buttons. It's not intuitive anymore. That's the internet. Before the net, we would have gone to the community or our families to see what we should do. We often feel more isolated on our own little islands because of it.
— Nelly Furtado
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