"The cheapness of wine seems to be a cause, not of drunkenness, but of sobriety. ...People are seldom guilty of excess in what is their daily fare... On the contrary, in the countries which, either from excessive heat or cold, produce no grapes, and where wine consequently is dear and a rarity, drunkenness is a common vice."

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The consumer wants food to be as cheap as possible. The producer wants it to be as expensive as possible. Both want it to involve as little labor as possible. And so the standards of cheapness and convenience, which are irresistibly simplifying and therefore inevitably exploitive, have been substituted for the standard of health (of both people and land), which would enforce consideration of essential complexities.

— Wendell Berry