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Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
— Michael Schur
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Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
— Roy H. Williams
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