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— Aerin Lauder"I love market research because you really have an idea of what your consumers are looking for."
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Everybodys saying, be skeptical of Wikipedia. That is true. They should also be skeptical of everything. We should all be critical consumers of the media.
— Sue Gardner
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When companies try to guess what consumers want, they essentially make the choice for consumers.
— Sheena Iyengar
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