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— Al Ries"A brand should strive to own a word in the mind of the consumer."
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
— Richard Branson
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Theirs [the Beatles] is a happy, cocky, belligerently resourceless brand of harmonic primitivism... In the Liverpudlian repertoire, the indulged amateurishness of the musical material, though closely rivaled by the indifference of the performing style, is actually surpassed only by the ineptitude of the studio production method. (Strawberry Fields suggests a chance encounter at a mountain wedding between Claudio Monteverdi and a jug band.)
— Glenn Gould
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