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— Al Ries"Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better."
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A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
— Phil Knight
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'What is the Unpardonable Sin' asked the lime-burner 'It is a sin that grew within my own breast', replied Ethan Brand 'The sin of an intellect that triumphed over the sense of brotherhood with man and reverence for God'.
— Nathaniel Hawthorne
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