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— Al Ries"It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place"
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It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.
— David F. D'Alessandro
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Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.
— David F. D'Alessandro
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