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— Al Ries"Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect."
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It is exactly the unattainability, which differentiates a dream from a goal: Goals are reachable, when you fight for them. Dreams are not. Athletes shouldn't dream, but set goals for themselves and fight for them.
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When you consider all saints and prophets as legitimate and no longer differentiate between religions, you have reached the stage of true mysticism.
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