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— Al Ries"To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category."
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Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
— Al Ries
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God has sovereignly pulled back the curtain on His glory. He has disclosed Himself on the platform of both creation and redemption that we might stand awestruck in His presence, beholding the sweet symmetry of His attributes, pondering the unfathomable depths of His greatness, baffled by the wisdom of His deeds and the limitless extent of His goodness. This is His beauty.
— Sam Storms
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