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— Al Ries"What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble."
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To live greatly, we must develop the capacity to face trouble with courage, disappointment with cheerfulness, and triumph with humility. You ask, 'How might we achieve these goals?' I answer, 'By getting a true perspective of who we really are!' We are sons and daughters of a living God in whose image we have been created. Think of that truth: 'Created in the image of God!' We cannot sincerely hold this conviction without experiencing a profound new sense of strength and power, even the strength to live the commandments of God, the power to resist the temptations of Satan.
— Thomas S. Monson
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Basically, there can only be two answers. One is to overcome separateness and find unity by regression to the state of unity which existed before awareness ever arose, that is, before man was born. The other answer is to be fully born, to develop one's awareness, one's reason, one's capacity to love to such a point that one transcends one's own egocentric involvement, and arrives at a new harmony, at a new oneness with the world.
— Erich Fromm
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