"During the first day, curious at having outsiders among them, a long stream of inmates came over and talked with me. Remarkably, according to what they told me, nearly every inmate in the prison didn't do it. Several thousand people had been locked up unjustly and, by an incredible coincidence, all in the same prison. On the other hand, they knew an awful lot about how to knife somebody."

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Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable. Why? Because everyone involved is committed to certain non-negotiable core values. Traditions keep them alive. Rituals such as special occasions reaffirm them. Symbols serve as constant reminders of their enduring importance.

— Rosabeth Moss Kanter