"With infinite life comes an infinite list of relatives. Grandparents never die, nor do great grandparents, great-aunts…and so on, back through the generations, all alive and offering advice. Sons never escape from the shadows of their fathers. Nor do daughters of their mothers. No one ever comes into his own…Such is the cost of immortality. No person is whole. No person is free."

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The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that. No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed.

— Bob Horner