"The art of writing is to explain the complications of the human soul with the simplicity that can be universally understood."

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The art of writing is the art of doing what you think you're doing. This is not as simple as it sounds. It implies a very difficult undertaking: the necessity to think. And it implies the requirement to think out three separate, very hard problems: What is it you want to say? How are you going to say it? Have you really said it?

— Ayn Rand