"But the basic value of a sustainable society, the ecological equivalent of the Golden Rule, is simple: each generation should meet its needs without jeopardizing the prospects for future generations to meet their own needs."

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Striving for longevity through versatility facilitates what we might call an ecological or true materialism. ... we are not truly materialist because we fail to invest deep or sacred meanings in material goods. Instead, our materialism connotes an unbounded desire to acquire followed by a throwaway mentality. True materialism could become part of a new ecological consciousness.

— Juliet B. Schor