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— Alan Watts"There is no formula for generating the authentic warmth of love. It cannot be copied."
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Why are murder mysteries so popular? There's a 3-part "formula" (if you want to call it that) for a genre novel: (1) Someone the reader likes and relates to (2) overcomes increasingly difficult obstacles (3) to reach an important goal. The more important the goal, the stronger the novel. And the most important goal that any of us have is survival. That's why murder mysteries are more gripping than a story titled "Who Stole My TV Set.
— Lois Duncan
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...There are too many people studying it [photography] now who are never going to make it. You can't give them a formula for making it. You have to have it in you first, you don't learn it. The seeing eye is the important thing.
— Imogen Cunningham
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