"Common sense invents and constructs no less than its own field than science does in its domain. It is, however, in the nature of common sense not to be aware of this situation."

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There is all the poetry in the world in a name. It is a poem which the mass of men hear and read. What is poetry in the common sense, but a hearing of such jingling names? I want nothing better than a good word. The name of a thing may easily be more than the thing itself to me.

— Henry David Thoreau