"Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are."

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Our children learn the phonetic method, which is why they're very good spellers, I suppose. Because rather than ABC or just saying a word, they'll have to go a as in apple and all the other a's there are in the English language. They learn that when they're four. Children all over America can tell you that a, e, i, o, u, and sometimes y are vowels. But you ask them about that "sometimes y," and they can't tell you.

— Marva Collins