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The sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.
— Kenichi Ohmae
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It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
— Jeff Bezos
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