"But Satan now is wiser than of yore, and tempts by making rich, not making poor."

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But the reason we have this built-in desire for happiness is because we're created in God's image. He wired us to want to be happy. Unfortunately, we sometimes disassociate happiness from its true source, which is God Himself. Satan tempts us by offering us happiness, because he knows that's what we want. But he offers it in the wrong places, at the wrong times, and in the wrong things.

— Randy Alcorn