"The dream Dreamed by a happy man, when the dark East, Unseen, is brightening to his bridal morn."

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To switch lads and lassies from quickie ceremonies back to the catered works in to-be-worm-only-once white dresses, the [wedding] garment producers have turned to sociology. Through statistics as carefully laid out as a bridal train, they are establishing a correlation showing a higher divorce rate for the informally gowned.... They may just have something there.... If a bride has sunk a bunk of savings into a dress she can't use again in a second wedding, she might think twice about having a second.

— Malcolm Forbes