"Telling someone to be confident in the abstract is not going to make it easier for the unconfident writer to actually get herself or himself to the point of being able to put in the upsetting stuff."

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Playing to resentment and using a lot of, you know, grand abstract phrases like make America great again is - it just doesn't have the answer. It's simply a way to whip up emotion and then leave people more bitter than you found them.

— George Packer