"I think in the end there are only 20 or 30 tenets of basic cooking. It's going at perhaps the same issue from different angles, from different points of view, from different presentation styles, that really makes things sink in and become embedded."

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I don't really understand it even now, It does have an angle which is attached to something quite primal in girls. I guess people want it to define them, like 'I'm a Twilight fan.' That's crazy to me. I think people really just like being part of a crowd. There's something just tremendously exciting about hyping yourself up to that level.

— Robert Pattinson