"Sometimes one makes a distinction between urgency and importance. And while disasters are urgent, the basically most important thing is education. And that's what gives it ultimately urgency too, because unless you do it now, this important thing gets again and again postponed."

Previous Quote

Loss aversion is a really disproportionate anxiety about stuff that doesn't matter very much. So for instance, if you lose $5, you feel really bad about the $5 you've lost. You're cursing yourself. You're going through it again and again. If, on the other hand, you find $5, you go - hey, great, five bucks. And you've forgotten about it really quickly.

— Tim Harford