"Many intellectuals in America and in Europe, they are in the habit of taking sides: who are the bad guys? who are the good guys? They launch a demonstration against the bad guys, sign a petition in favor of the good guys, and going to sleep feeling well about themselves. This is not the case here. The Israeli-Palestinian conflict is a tragedy; it is a clash between right and right."

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Ideas need to stand out to be noticed. There is so much noisy information out there that if your message is bland, it won't be heard or acted upon. To avoid obscurity, you need to clash with your environment. Incorporating contrast into your presentation will help it stand out. You create contrast by using the presentation form. For example, you can state the problem, then the solution. State an opposing perspective, then your perspective. State the past, then your picture of the future. Adding the cadence of contrast will pull your idea out of obscurity.

— Nancy Duarte