"Sometimes you change to survive, and some things you don't give up, or you're too prideful, and then you think well, what's pride? Is it a good thing? Maybe it's a bad thing. That's what I look at in my life. It's always a question in my life I look at, and I never find the answer, because if I did, probably I wouldn't have books to write."

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I wanted to feel good about the way I looked. I didn't understand why style had to be sacrificed for sports technology. I found when going to the gym women were wearing their own tees, without the technology. I started to think, does it make you run faster if you wear that terrible color or sweat less if you wear that horrible fabric? And I challenged it, and the answers were not there to why we were being given poor design work. It was something I wanted to bring to women's wardrobes.

— Stella McCartney