"China is going to be one of Avon's largest market opportunities. It has a large geographic expanse, with hundreds of thousands of women in small villages really striving to make an earnings opportunity for themselves."

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Five years after Boston 1967, I went to the Munich Olympics. I realized that major sponsorship could help me create the opportunity. I wrote a big proposal to Avon cosmetics on how creating a global series of women's races could lead to getting women in the Olympic marathon. People thought I was smoking poppy at the time. The longest event in the Olympic Games was 800m.

— Kathrine Switzer