"Most companies aim to get bigger. But beyond a certain point, bigness becomes synonymous with badness. Think of Big Pharma, Big Auto, Big Oil. Worse, if you are regularly described as one of the Big Four, Five, or Six in any business sector, you are probably already in the sights of regulators and lawmakers."

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Today I realize that many recent exercises in "deconstructive reading" read as if inspired by my parody. This is parody's mission: it must never be afraid of going too far. If its aim is true, it simply heralds what others will later produce, unblushing, with impassive and assertive gravity.

— Umberto Eco