"The way Pixar has always worked is that we think of an idea and then we make it. We don't develop lots of ideas and then pick one."

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I think I write for reluctant readers. Of course I want everyone to enjoy my books, but if the kids in the back row who normally don't pick up a book are engaged with what I'm writing, along with the kids who are big readers anyway, then I really feel like I've done my job.

— Rick Riordan