"My struggle is to preserve that abstract flash - like something you caught out of the corner of your eye, but in the picture you can look at it directly."

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The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

— Theodore Levitt