"Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it.""