"Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years."

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Fairytales were maps formed of blood and hair and bones; they were the knots of the sub-conscious unwound. Every word in every tale was real and as true as apples and stones. They all led to the story inside the story.

— Alice Hoffman