"I think the lack of critical engagement with the food that we eat demonstrates the extent to which the commodity form has become the primary way in which we perceive the world."

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The function of entrepreneurs is to reform or revolutionize the pattern of production by exploiting an invention or, more generally, an untried technological possibility for producing a new commodity or producing an old one in a new way, by opening up a new source of supply of materials or a new outlet for products, by reorganizing an industry and so on.

— Joseph A. Schumpeter