"Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice."

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We are being made aware that the organization of society on the principle of private profit, as well as public destruction, is leading both to the deformation of humanity by unregulated industrialism, and to the exhaustion of natural resources, and that a good deal of our material progress is a progress for which succeeding generations may have to pay dearly.

— T. S. Eliot