"I look back on my 20s. It's supposed to be the prime of your life, the most vital, the most beautiful. But you're making your critical decisions and sometimes your most critical mistakes."

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Customers are wrestling with mission-critical decisions, evaluating solutions that all sound the same, and struggling to achieve the value they expect, when experience has shown them that far too many solutions come packaged with a high degree of risk and a low probability of success.

— Jeff Thull