"I think it must be very hard to be one of the new young writers who are urged to put themselves forward when it may be the last thing on earth they'd be good at"

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The primary thing that any technology startup must do is build a product that's at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter.

— Ben Horowitz