"It is widely believed that interpersonal relationships of an intimate kind are the chief, if not the only, source of human happiness, yet the lives of creative individuals often seem to run counter to this assumption."

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The assumption was that a calorie is a calorie. Nothing could be further from the truth. The food industry wants you to believe that because it works for them. If a calorie is a calorie, then why would you pick on any individual food stuff?

— Robert Lustig