"One of the keys to success is an unflinching belief that there are no rules. Anyone who's ever succeeded has gone on that premise; not buying established procedures, business or otherwise. The naysayers are inevitably left behind amid shouts of 'it cannot be done' and "should not be done'.""

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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

— David Ogilvy