"Tennis legend Bjorn Borg appeared in a Swedish TV ad urging Swedes to have more sex to solve the country's falling birth rate. America can help. This is a perfect opportunity to name Jesse Jackson ambassador to Sweden."

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Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.

— Michael Moss