"The West needs to relearn what the rest of the world has never forgotten - that there is nothing sinful in leisure as long as it does not degenerate into mere sloth."

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Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and restraint. It is equally true that these qualities need to be infused wiht a certain spirit and vitality, or they degenerate into dullness and mediocrity.

— Stanley Morison