"I did find some time to go to a record store and check out "Headstrong" actually in the racks. It was pretty cool; I never thought I'd see my own CD sitting there with everyone else's. I made my Mom take lots of pics!"

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I figured the process of someone standing at a shelf and deciding what juice to buy is going to be very different than someone sitting at the computer clicking through a bunch of different books or CDs-until I actually looked at the data, and it turned out that the patterns were remarkably similar.

— Peter Fader