"We're living in a very tricky world, and unless we become analytical and expose the tricknology, people will become sucked into that. It is very easy, it is very, very easy."

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I quite like that jeopardy, those up-against-the-wall odds. I don't like it when it's over-comfortable, too easy, something that can be done in two or three weeks. I like a challenge.

— Gordon Ramsay