"Just recently I was in Target with my mom shopping, and out of the blue, I see this father and his two daughters and he says, 'Can they get a picture with you?' And I'm thinking to myself, 'Am I the one millionth customer or something?'"

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If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts.

— Rod Nichols