"I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it."

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The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.

— Michael Azerrad