"In the opening to the Mary Tyler Moore Show Mary's in the supermarket, hurrying through the aisles. She pauses at the meat case, picks up a steak and checks the price. Then rolls her eyes, shrugs and tosses it in the cart. That's kind of how I feel. Sure I would have liked things to be different. But, 'roll of eyes' what can you do? 'shrug' I threw the meat in my cart and moved on."

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In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

— Robert Bringhurst